The Associated Press estimated that $684 million will be spent annually to market and promote Obamacare. That’s quite a budget!
We’ve seen a lot of creative marketing campaigns to sell insurance. Who doesn’t love the GEICO gecko’s accent? Then there’s the helpful and overly perky ‘Flo,’ who has over 5 million Facebook fans from selling Progressive insurance. My personal favorite is ‘Mayhem,’ who impersonates everything from a faulty bungee cord to a hot female jogger to show people why they need Allstate insurance.